Rotation Engineering has deep roots in motorsports, with its sister company Seals-it. Our founders first honed their skills in material science and engineering practices creating parts for the top teams of NASCAR, Formula one, indy car, and the Baja 1000. The high-performance demands of motorsports pushed us to explore the most advanced materials and cutting-edge engineering techniques to create components that could withstand extreme conditions, deliver precision, and maximize efficiency.
After years of designing and manufacturing components for motorsport vehicles, our founders saw a natural parallel between the high-performance world of motorsports and the precision required in cycling. With a wealth of experience in creating durable, lightweight, and high-performance parts, they set out to translate their expertise into the world of bicycles. Thus, Rotation Engineering was born—bringing motorsport-grade materials and engineering practices to premium bicycle components.
Every part we design is built with the same meticulous attention to detail and performance-driven approach that we have applied throughout our history, making Rotation Engineering products the ideal choice for serious cyclists who demand top-tier performance.