Built for Cyclocross Racers Who Want the Best
Maximum Efficiency - Up to 700 Miles per Waxing - Less Wear, Fewer Replacements
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Cycling Components That Don’t Quit—Because You Don’t Either
At Rotation Engineering, we build cycling components the right way—no compromises, no shortcuts. With over 20 years of experience in Formula 1 and motorsports engineering, we apply precision to the parts that matter most.
Precision-Machined. Rider-Tested. Race-Proven.
- Machined to tolerances of +/- 0.0001″
- Engineered for 10x the stress loads of standard cycling parts
- Designed in-house in Ellington, CT
We ride, we test, we refine, so you can ride harder, longer, and with total confidence.
Lubricants Designed for the Extremes
Unlike large-scale manufacturers, we are able machine our bottom components to exacting standards—from gritty gravel to the worst mud.
Because Every Pedal Stroke Should Count
- Enthusiasts who simply want the best
- Competitive racers chasing podiums
- Long-haul riders demanding longevity
Join a community of serious cyclists who refuse to settle.
I finally got to ride my hightower today, broke my foot in June and haven’t been allowed/able to ride it since. Your BB is the smoothest one I’ve ever ridden, and I had 3 Enduro XD-15 and Wheels Manufacturing BBs. Nice job!
I’ve worked with these BBs since the first prototypes: silky smooth and outlast the rest
Smoothest and most durable BB on the market…period.
Chain Waxing System
Built for serious riders who demand elite drivetrain performance, the Rotation Chain Waxing System delivers professional-grade chain treatment rooted in motorsports engineering.
Learn more
Extremely long-lasting
Proprietary blend that helps with particle suspension, creating a durable, more cohesive mixture.
Thoughtful design
Precision-fit hanger system to eliminate mess and simplify drying.
Premium materials
Custom-designed wax bath system for optimal chain immersion.
½ lb
of Proprietary Hot Melt Chain Lube
3 Sizes
of Nano-scale, Friction-reducing Additives
About us
Long before our name was etched on a bottom bracket, we were building championship-grade components for motorsports.
Motorsports Precision, Applied to Cycling
We design, test, and refine our products to world cup standards — ensuring that every watt of your effort translates to motion, not friction.
Cyclocross demands more from your equipment: instant power transfer, predictable handling, and absolute reliability in the worst conditions. The RaceLab 35 CX Tubular Wheels are purpose-built to meet those demands, drawing on Rotation Engineering’s motorsports-derived precision to deliver race-day confidence when the course gets ugly.
At the core is a 35mm tubular rim profile, optimized for the perfect balance of low weight, lateral stiffness, and compliance. The result is a wheelset that accelerates instantly out of corners, tracks confidently through off-camber sections, and maintains stability when conditions deteriorate into deep mud or frozen ruts.
To match your performance priorities, RaceLab 35 CX wheels are available with DT Swiss 240 or DT Swiss 350 hubs:
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DT Swiss 240 for riders chasing every marginal gain with premium weight savings and elite-level engagement
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DT Swiss 350 for bombproof reliability and race-proven durability without compromise
Both hub options deliver legendary DT Swiss performance, smooth engagement, and long-term serviceability, critical for a discipline where grit, moisture, and repeated pressure washing are part of the routine.
Every RaceLab wheelset reflects Rotation Engineering’s commitment to precision manufacturing and real-world testing. These are not just cyclocross wheels, they’re tools engineered to perform under race stress, lap after lap, season after season.
Highly Refined Tools for Relentless Performance
Have a question ? We are here to help.
Check out the most common questions our customers asked. Still have questions ? Contact our customer support.
What are your BB cups made out of?
Our Bottom Bracket cups are made using aircraft-grade 7075 aluminum alloy or Grade 5 Ti-6Al-4V titanium.
Why should I pay extra for ceramic hybrid bearings?
Ceramic hybrids roll faster, are more corrosion resistant, and pulverize small amounts of contaminants in the raceways.
Why choose titanium for a BSA cup over aluminum alloy?
Titanium is significantly stronger than aluminum alloy. BSA cups have limited material where the cup flange meets the threaded part of the Bottom Bracket cup, so material strength is key. Titanium offers more stiffness and resistance to misalignment than aluminum alloy. Titanium is also extremely corrosion resistant even without anodizing, and they look damn sexy, too.
What’s the deal with the hot dip chain wax?
Our proprietary wax hot melt is a custom mix of three different nano scale dry lube additives. In crafting our wax, our goal was to save between 5-8 watts over traditional wet lubes, achieve better adherence, and offer better longevity and value than our competition.
What’s the deal with the coated bearings?
We offer a proprietary NanoGliss Race Coating, that is ultra hard, corrosion resistant, wear resistant. These bearings will roll faster, and last longer than the competition.
Does your hot melt wax lube contain PTFE or PFAS?
Heck no!
How do you recommend melting the wax?
You should use only dedicated wax melters to melt your hot wax lube and always follow the manufacturer’s directions. We offer a full wax station, that even includes wax to get you started.
What Bottom Bracket standards do you make?
We currently make BSA MTN, BSA road, and t47 internal road. We also make spindle reducers for 24mm and 29mm spindles. Additionally, 30mm spindles fit directly in our Bottom Brackets without a reducer.