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Precision Craftsmanship

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By Riders, For Riders

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Made in the USA

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Motorsports Proven

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Precision-engineered cycling components built for unmatched performance, expertly crafted in the USA.

Leveraging decades of motorsports heritage to redefine cycling component performance.

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What Drives Us

Cycling Components That Don’t Quit—Because You Don’t Either

At Rotation Engineering, we build cycling components the motorsports way—no compromises, no shortcuts. With over 20 years of experience in NASCAR and 4×4 engineering, we apply racing-grade precision to the parts that matter most: bottom brackets, bearings, and drivetrain lubrication.

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Our Difference

Precision-Machined. Rider-Tested. Race-Proven.

  • Machined to tolerances of +/- 0.0001″
  • Engineered for 10x the stress loads of standard cycling parts
  • Sealing systems tested at 200mph
  • Designed and built in-house in Ellington, CT

We ride, we test, we refine—so you can ride harder, longer, and with total confidence.

Performance in Every Condition

Lubricants Designed for the Extremes

Unlike large-scale manufacturers, we machine our bottom brackets and formulate our lubes for the toughest riding environments—from gritty gravel to the worst New England mud.

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Why Cyclists Choose Rotation

Because Every Pedal Stroke Should Count

  • Enthusiasts who simply want the best
  • Competitive racers chasing podiums
  • Long-haul riders demanding longevity

Join a community of serious cyclists who refuse to settle.

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